In his popular film A Bronx Tale, actor Robert De Niro said, “the saddest thing in the world is wasted talent.” If you’re a bookkeeper, is there a chance you’re wasting your talent? In this case, we’re referring to business knowledge, strategic acumen, and financial foresight—the exact knowledge gaps a company needs to fill to grow and thrive. As you look at the books of some of your clients, you no doubt see ways they can improve their processes, but you may not have the time needed to, first, restructure your role and then invest your energies in sitting down and advising clients.
If you outsource your accounting, however, you can free up time to do both. Read on to learn how to avoid coming under De Niro’s judgemental glare and turn your business knowledge into income.
Outsource Some or All of Your Bookkeeping
Even the most talented, brilliant people only get 24 hours in a day—and a third of that should be spent sleeping. The first step is to free up some of your time by hiring an outsourced accounting service provider.
When making this shift, the best way to maximize your ROI is to pinpoint the most time-consuming activities and figure out how much time you could free up by outsourcing them. It’s best to look at regular, daily tasks instead of those specific to busy seasons, so you get a well-rounded view of which obligations you can outsource. For instance, you may want to focus on tasks performed for some of your lower-paying clients. Although these pay the least, they can often take up the most time. After outsourcing those, you can then use the time you free up to take the next steps.
Embrace Your New Primary Role
This, on the surface, is one of the easier steps, but it can be a challenge for someone stuck in the day-to-day weeds of bookkeeping. Here are some easy ways to make the transition happen quicker:
- Redo your business cards to include business advisory services
- Change your personal story and history on your website to note your new role
- Change the images and videos featured on your site to align with business advisory services
Market Your Services
To market your services, you should take the following steps:
- Pinpoint your target market, which should include some of your existing clients, as well as people they recommend you to.
- Design basic marketing assets that feature your services, such as logos and other brand elements that will permeate your campaigns.
- Try paid social media advertising. You can start small, but the key is to go out and get the business, not wait for it to come to you.
- Offer to guest blog on other people’s websites on issues pertaining to business advisory services. In this way, you begin to establish authority in your new domain.
With the in-depth knowledge of how businesses run and succeed, you may have a lot to offer business owners. By outsourcing some or all of your daily bookkeeping, you free yourself up to embrace a new role and truly leverage your talents. To learn more about your options for outsourcing your bookkeeping services, reach out to PABS for a consultation.
